Are you interested in developing services within the national and international tourist industry? Can you imagine spending parts of your career abroad? Do you want contact with people from all kinds of countries and cultural backgrounds in the course of your working life? For over 60 years now, Heidelberg International Business Academy has been preparing its students for international careers in communication-oriented service professions. With a degree in International Tourism Management you can pave the way to a variety of career paths with tourist organisations all over the world.
Tourism
studies offer a perfect balance between business administration core modules,
which lend your vocational qualification the breadth of subject matter required
by working life, and specialised tourism activities that prepare you for the
professional demands of the tourist industry. Tourism studies combine these two
areas with tuition in at least
two foreign
languages: on courses such as Tourism and Events Management, you deal with
tour operator management and hotel management, the handling of international air
traffic services, and the organisation of activities such as trade fairs and
events. This way you acquire special expertise in the main tourism categories.
Your grasp of business administration is further enhanced via sector-specific
activities from areas such as tourism marketing or tourism policy.
Comprehensive software training brings you up to speed in all professionally
relevant office applications.
In the third year of study, which takes place entirely in English, you choose supplementary modules on top of the compulsory Tourism modules in areas such as Events Management, Culture Management, or Marketing Management. You are thus able to choose your modules to suit your subject interests.
Foreign
language training is a particularly important highlight of Tourism studies:
besides English, you take a further foreign language such as Spanish or
French. If you have a strong aptitude for foreign languages, as of semester 3 you can also study
in three languages, selecting a third language such as French, Spanish, Italian or
Chinese. Subsidiary language areas such as corporate communication, conversation, and
translation ensure that the language training is geared to the demands of your
subsequent working world. The additional Area Studies module gives you important
insights into the history, culture and economic life of the different language
areas. After semester 2, you complete a placement of around 3 months' duration
and after semester 8, you complete a 4-months' placement. This gives you a general idea of the professional
opportunities available in the tourist industry. Needless to say, you don't have
to spend this practical phase in domestic companies but are also free to
experience first hand the fascinating career options that the tourist industry
abroad has to offer. Within the framework of our comprehensive
soft skills
training you devote yourself to developing your personality. You deal with
topics such as the ability to work in a team, conflict-solving potential and
strong communication skills – attributes of particular importance in subsequent
managerial posts.
I
have had excellent experience of graduates and students from HIB. Their
trademarks are commitment and team spirit along with a good grounding in tourism.
At START AMADEUS, the trainees are able to contribute actively to the different
areas of marketing. The spectrum ranges from analyses in market research through
the design of brochures and direct marketing activities down to the organisation
of trade fairs and events. The practice-oriented training offered by HIB forms a
valuable basis for rapid integration into the team and working independently
with a high degree of personal responsibility.
After such positive experience with HIB I shall gladly use them again as a
source for future staff or trainees.
© HIB: tourism studies in Germany at the Heidelberg International Business Academy
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