Whether in the private or business travel market, the range of tourism offerings is more diverse and international than ever before. Attractive tourist offers are created from a combination of services provided by hotels, club resorts, congress centres, airlines, and car hire companies around the world. The globalisation and liberalisation of the markets along with national and international processes of consolidation have additionally served to strengthen the international side of tourism. A special challenge in this respect is the overcoming of cultural and language barriers when working with international business partners.
Developments
have led to the emergence of different job profiles in the tourist industry.
There is a demand for junior staff with high-level qualifications in tourism who
can operate confidently in an international working environment. These job
profiles are particularly sought after in middle and senior managerial posts,
since management plays very much of a pivotal role in the efficient organisation
and implementation of corporate goals. The broad grounding in business
administration with Tourism as a special subject offered within the study
programme widens the range of employment and promotion opportunities open to you
as well as providing fresh impetus for your career. After completing a
course of continuing education in Tourism, you can work in a variety of areas
and capacities within the tourist industry:
| • airlines, shipping companies, rail operators, car hire companies; |
| • airports or airport operating companies; |
| • the hotel and accommodation business; |
| • tour operators and specialist tour operators; |
| • trade fair and congress organisation, event agencies and incoming agencies; |
| • travel management for companies from all walks of business; |
| • tourist industry, associations and organisations at municipal and federal level; |
| • tourism market research institutes, management consulting and publishers. |
Naturally, a continuing education course in Tourism qualifies you especially well for jobs in an international working environment. They may be with domestic companies that have international business dealings due to the services they offer or with branches of foreign companies in Germany. Like no other sector, the tourist industry also offers you the chance to spend parts of your career or indeed your entire working life at different locations abroad.
© HIB: tourism management programme
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