| Module Code | CM 380 |
| Module Title | Culture in Society |
| Academic level | Level 3 |
| Credit value | 5 |
| Instruction | English |
| Pre-requisites | --- |
| Co-requisites | --- |
|
Rationale for Module |
The market for cultural products and the context
in which culture is produced are becoming more complex as a result of
social differentiation and individualisation on the one hand, and
globalisation and commercialisation on the other. Making culture
accessible requires the ability to communicate to niche markets that are
not attracted to traditional ‘high’ culture. Knowledge and understanding
of interactions between culture and society enable cultural managers to
evaluate critically the importance of social trends and current cultural
debates in order to turn these into demand for cultural products.
Moreover an in-depth understanding of the reception and use of culture
is necessary to judge the marketability of cultural artefacts. This
module will therefore centre on ways of approaching the key issues posed
by the relationships between the mass media and social, cultural and
economic life. Students will engage with arguments about and research
into the overall significance of communication of culture. In doing so,
students will analyse a range of methodologies. Students will be encouraged to make connections between the ideas encountered in this module and those reflected in the debates on cultural policy which they study in the complementary Level 3 module CM 390. The nature of these connections will be a key factor in the approach taken to this module, and to the selection of texts from what is obviously a very large field. |
| Aims |
This module aims to: 1. develop critical understanding of the context in which cultural and media industries operate, and the role of such industries in social and cultural life 2. investigate sociological and cultural studies approaches to thinking about culture and communication, the debates these engender and their contexts 3. further the development of a wide variety of academic skills including library searches, bibliographical work, essay construction and presentation skills. |
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