| Module Code | MM 200 |
| Module Title | Media Industry & Operations |
| Academic level | Level 2 |
| Credit value | 5 |
| Instruction | German |
| Pre-requisites | --- |
| Co-requisites | All other Level 2 Marketing & Media modules |
|
Rationale for Module |
The media industry has experienced several
significant, contradictory structural and technological transformations in recent decades. On the one hand, traditional print media has experienced a concentration process, on the other, new technologies have developed in the audio-visual and multi-media sectors. The outcome is that the print media industry has become structurally simpler, but at the same time the media industry as a whole is now much more complex in terms of its operations and consequences. New broadcast channels, publications and multimedia opportunities have emerged, changing the way in which news, information, as well as promotional messages are delivered nationally and internationally. This module aids in understanding this diversity for the communication purposes of businesses. |
| Aims |
This module aims to: • introduce students to the characteristics and major participants in the media industry in Germany and abroad • provide an insight into the structures and functioning of the print media, radio, television and digital media internationally • create an evaluative understanding of the importance of the various media as means of communicating to target groups • instil an awareness of the potential synergies and conflicts in the media industry |
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