| Module Code | MM 250 |
| Module Title | Business, E-commerce & Media Law |
| Academic level | Level 2 |
| Credit value | 5 |
| Instruction | German |
| Pre-requisites | BM 100 - Business Context & Functions |
| Co-requisites | All other Level 2 Marketing and Media modules |
|
Rationale for Module |
Knowledge of the rules and principles that
regulate business is necessary for everybody involved in commercial activities. There are various forms of contract everybody is involved with in his everyday-life, often without being explicitly aware of it. The ability to weigh up the legal consequences of a situation or contract can be crucial for commercial decision-making. On completion of this course students should therefore have a good knowledge of the conflicts that might arise from various forms of contracts found in marketing and media contexts. The module deals with questions of consumer rights, advertising, the legal regulation of e-commerce and the exploitation of intellectual property. Because of the complexity of the issues, focus has to be given to the standards and regulations in Germany, but where possible international aspects will also be taken into account. The module builds on students knowledge of the German civil and commercial code (contract, company and labour law) acquired at Level 1, and provides the knowledge of legal principles and applications required in the other modules of the Culture and Communications Pathway at Levels 2 and 3. |
| Aims |
This module aims to: develop a critical understanding of the fundamental principles of German law relating to commercial, marketing and media activity introduce students to the legal framework within which the marketing and media operations function provide an awareness of the legal implications of various types of marketing activity and the particular duties the law imposes on marketing managers develop skills useful in applying legal knowledge to situations within a business and management context |
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