marketing and media management studies at the HIB

Module Description

Module Code	MM 140
Module Title	Media Production & Layout
Academic level	Level 1
Credit value	5
Instruction	German
Pre-requisites	---
Co-requisites	---
Summary	Students develop practical technical and design skills in the conception, planning and production of modern media. The module covers: perception theory, optics, colour theory, layout, typography, screen design, graphics, design principles, deign and production briefing, printing, and involves practical design activities using ICT. The module underpins the Level 2 module ‘Marketing Psychology & Media Design’.