Module Description

Module Code CM 190
Module Title Introduction to Cultural Management
Academic level Level 1
Credit value 5
Instruction German
Pre-requisites ---
Co-requisites ---
Rationale
for Module
This module provides an introduction to the cultural and creative industries sector, including the performing arts, the visual arts, museums, galleries and the heritage industry. The module considers the growth and diversity of this sector and the issues that concern cultural industry professionals. It examines the challenge for cultural organisations of responding to developments in public policy, evolving public taste and consumer demand, and explores the meanings of ‘culture’ in its various commercial forms and its interdependent relationship with society.

The module serves as preparation for modules at Level 2: CM 200, CM 250, MM 200, as well as the Level 3 modules CM 330 and CM 390.
Aims This module aims to:
1. provide an introduction to the cultural sector and develop students’ understanding of the economic and social role as
    well as the structure of the cultural and creative industries in Europe
2. develop a broad understanding of the economic and social context of the arts, culture and entertainment industries,
    and explore public attitudes and policy towards culture in contrasting national settings
3. promote awareness of the uniqueness of culture as a commodity in contrast to ‘conventional’ products, and of the
    needs of the producers of culture

 

 

 

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