International Studies in Marketing and Media Management - Programme
Structure
• Master of Arts
• Bachelor of Arts (Honours)
• State-certified Diploma as Internationaler Marketingassistent
For details of the individual modules, please click on the module
designations in Years 1, 2 and 3 of the programme. Here you will find an overview
of all study modules.
- Entry requirements:
- general qualification for university entrance (equivalent
to Abitur), subject-linked university entrance qualification (equivalent
to fachgebundene Hochschulreife), possibly also qualification for entry
to universities of applied sciences (equivalent to Fachhochschulreife)
- - 1st foreign language English: studied for at least 7 years,
- 2nd foreign language* Spanish / French: no prior knowledge required,
- possibly French/Spanish/Italian/Chinese as a 3rd foreign language: no prior knowledge
required.
- *The 2nd foreign languages Spanish and French are
offered at different language levels to
accomodate for different levels of prior knowledge.
- Admissions procedure:
- interview and admission test
- Start:
- September
- Duration of programme:
- 4 – 9 semesters depending on the chosen
diploma/degree
- Semester 1 - 2:
-
semesters 1 - 2 are
predominantly held
in
German
-
business context &
functions;
media production & layout;
introductory
economics;
accounting;
professional communication & development;
information management & office management;
software-applications:
internet, word processing,
spreadsheet analysis,
databases,
presentation software;
modules in 2 foreign
languages.
- Semester 3 - 4:
-
semesters 3 - 4 are
predominantly held
in
German
-
marketing: market research;
strategic marketing planning;
marketing instruments;
media
industry and operations;
marketing psychology
& media design;
managing the
organisation and leadership;
project
management & professional communication;
business,
e-commerce & media law;
modules in 2 or 3 foreign
languages.
- Semester 5 - 6:
-
semesters 5 - 6 are held in
English
-
international
management and marketing strategy;
marketing and
media interactions;
consumer
behaviour;
business analysis and decision-making;
research
methods.
-
bachelor dissertation
- on top of this you choose two electives from the
remaining range of study
modules offered by Heidelberg International Business Academy such as
e.g.
fundraising
management /
managing
service operations /
entrepreneurship &
new ventures /
2nd foreign language etc.
- semester 5 can, by request, be spent abroad
- Semester 7 - 9:
- consecutive
Master's programme at HIB.
The programme is undergoing
validation.
No responsibility can be taken for the accuracy of details about the
planned Master's programme as these may change in the course of the
validation procedure and ongoing development.
-
semesters 7 - 9 are held in
English
- brand communication; marketing consultancy; advanced research methods;
managing innovation and change; entrepreneurship & new ventures
- master
dissertation
- on top of this you choose three electives from the
remaining range of study
modules offered by Heidelberg International Business Academy such as
e.g. business ethics &
corporate governance / management of not-for-profit organisations / 2nd foreign language etc.
- semester 8 can, by request, be spent abroad
- Foreign languages:
- 1st and 2nd foreign languages English and Spanish /
French
- business terminology; language exercises and style;
commercial communication; economics and applied geography; translation
of general and business texts.
- 3rd foreign language (where applicable): Spanish /
Italian / Chinese
- basic vocabulary and business terminology; language exercises;
reading and listening comprehension; eco-nomics and applied geography;
commercial communication; conversation; translation.
- Personal development:
- job application training, telephone training,
effective communication, presentation and visualisation, modern business
etiquette.
- Placements:
- - after semester 2: approx. 3 months at home or
abroad,
-
after semester 8: approx. 4 months at home or abroad.
- Awards:
- - 2nd semester: State-Certified Diploma as
Wirtschaftsassistent,
- 4th semester: State-Certified Diploma as Wirtschaftskorrespondent
Englisch,
State-Certified Diploma as Internationaler Marketingassitent,
- 6th semester: Bachelor of Arts (Honours) in International Business
with
Marketing and Media Management.
- - semester 9: Master of Arts in International Business with
Marketing & Media
Management.
HIB will introduce a Master's programme for marketing and media management that builds on
the
existing Bachelor's programme. The programme is undergoing
validation. Further information on
the new
Master's programme.
- Options:
- - language examinations set by
the London, Paris and Madrid Chambers of Commerce and Industry,
- European Computer Driving Licence,
- 'Fit for Success' certificate in co-operation with the Rhein-Neckar
Chamber of Commerce and Industry.
- Fees:
- for details of the current fees please see
the tuition fees
section.
- Financial support:
- upon fulfilment of certain personal criteria the Bachelor
programme (semesters 1 - 6) is eligible for
public funding via
BAföG (Federal Education and Training Assistance Act), federal government
student loans, etc. Please apply to our Student Office for further
details
- furthermore, the Academy offers an attractive
student funding
programme
subject to alterations in the course of ongoing
development!
© HIB: master marketing - bachelor marketing - marketing studies in Germany at the Heidelberg International Business Academy
