International Studies in Marketing and Media Management - Career
Opportunities
International Studies in Marketing and Media Management - Career
Opportunities
Companies in all branches of the economy find themselves competing to acquire
customers: they want to market their products, which may be cars, fashion items,
or services.
Many
are not only active at in the domestic market, but are also opening up and
operating in markets abroad, a process of internationalisation which has led to
a global networking of the economy. Companies that market their products on an
international scale must understand the language and culture of those people
whose needs they seek to satisfy. Strong communication skills in dealing with
business partners all over the world is key to fruitful business relations. The
job profiles in marketing have changed in tandem with the developments described.
There is demand for young specialists with a good grounding in marketing
management and marketing communication: professionals who want to use their
creativity and interest in dealing with people from different cultures and
language areas as a stepping stone on the way to an international career in
marketing.
On the Marketing course at HIB you develop a qualification profile that prepares you for a variety of job openings and development opportunities in the field of marketing, particularly in an international working environment:
| in companies from all sectors of the economy or in public organisations |
| • im Bereich der Public Relations, |
| • in product management; |
| • in market research; |
| • in advertising departments; |
| • in the field of customer care such as sales & distribution or key account management; |
| or in specialised companies within the communication, media or consultancy sectors such as |
| • marketing and events agencies; |
| • classic advertising agencies and full-service agencies; |
| • companies in the media sector such as publishers, television and radio stations; |
| • management consultancies; |
| • market research institutes. |
You
may be involved in market research studies in which you survey consumer
behaviour for your client or the activities of their closest competitors. In
consultancies you evaluate data generated from market analyses and in a
project team of professionals develop strategies for your clients: you define
suitable target groups for a company, make recommendations to your client on how
to enter new market segments and sup-port them with the launch of product
innovations. In product management you can be in on the individual phases
of marketing a product, from the first product idea through market launch down
to eventual replacement by another product. As a sales & distribution
expert, you contact potential customers and represent your company at trade
fairs at home and abroad. As a key account manager you oversee existing
business relations by providing individual advice to important clients and
offering made-to-measure products or systems solutions.
Marketing communications offers all kinds of challenges to creative spirits: in public relations you develop communication strategies with which to raise the public profile of the companies in your care and plant the most positive image possible in the minds of the consumers. You are involved in the development of advertising campaigns and you control individual project phases, taking into account both the design and any economic and technical specifications laid down by your client. You plan budgets, suggest suitable advertising material and media, and, once a call for proposals is out, you help review the concepts from the different agencies, always with the goals of your client in mind. Negotiations with customers from home and abroad, contacts with service providers, and close co-ordination with other members of the team challenge and en-hance your professional know-how and communication skills on a daily basis.
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