Professional Studies in Marketing Management - Programme Structure
• State-certified Diploma as Betriebswirt Marketing
• optional: Bachelor of Arts (Honours)
• optional: Master of Arts
- Entry requirements:
- general qualification for university entrance (equivalent to
Abitur), subject-linked university entrance qualification (equivalent to
fachgebundene Hochschulreife), possibly qualification for entry to
universities of applied sciences (equivalent to Fachhochschulreife)
- - 1st foreign language English: studied for at least
7 years,
- 2nd foreign language French: studied for at least 3 years,
- 2nd foreign language Spanish: no prior knowledge required,
- Possibly Italian/Chinese as a 3rd foreign language: no prior knowledge
required
- + completed course of commercial vocational training
- + a
minimum of 1 year's work experience in business
- You may, if you wish, attend language classes by way of preparation.
- Admissions procedure:
- interview and admission test
- Start:
- September
- Duration of programme:
- 4 semesters
- Semester 1 - 2:
-
semesters 1 - 2 are held
in
German
- business administration; economics; mathematical
economics; accountancy; law; modules in 2 foreign languages.
- Semester 3 - 4:
-
semesters 3 - 4 are held
in
German
- main subject marketing: market research; strategic
marketing plannning; product policy, price policy, distribution policy
and communication policy;
- media
industry and operations;
media production & layout;
marketing psychology
& media design; human resources management;
information
and communication technologies; modules in 2 or 3 foreign languages;
- independently prepared dissertation on a marketing
management topic.
- Semester 5 - 6 optional:
- consecutive Bachelor's programme in marketing and media management;
semesters 5 - 6 are held in
English
- Semester 7 - 9 optional:
- consecutive Master's programme in tourism management; the programme is
undergoing validation;
semesters 7 - 9 are held in
English
- Foreign languages:
- 1st and 2nd foreign languages English and Spanish /
French
- business terminology; language exercises and style;
commercial communication; economics and applied geography; translation
of general and business texts.
- 3rd foreign language (where applicable): Spanish /
Italian / Chinese
- basic vocabulary and business terminology; language exercises;
reading and listening comprehension; eco-nomics and applied geography;
commercial communication; conversation; translation.
- Awards:
- - 4th semester: State-Certified Diploma as
Betriebswirt Marketing;
-
-
optional semester 6: Bachelor of Arts (Honours) in International Business
with
Marketing and Media Management.
- optional semester 9: Master of Arts in International Business
with
Marketing
and Media Management.
HIB will introduce a Master's programme for marketing nd media management that builds on
the
Bachelor's programme. The programme is undergoing
validation.
Further information on the new
Master's programme.
- Options:
- - Language examinations set by
the London, Paris and Madrid Chambers of Commerce and Industry,
- European Computer Driving Licence,
- Fees:
- For details of the current fees please see
the tuition fees
section.
- Financial support:
- Upon fulfilment of certain personal criteria the Bachelor
programme (semesters 1 - 6) is eligible for
public funding via
BAföG (Federal Education and Training Assistance Act), federal government
student loans, etc. Please apply to our Student Office for further
details.
- Furthermore, the Academy offers an attractive
student funding
programme.
subject to alterations in the course of ongoing
development!
© HIB: marketing and media management programme
