International Studies in Cultural and Communication Management - Overview
International Studies in Cultural and Communication Management - OverviewWhat is culture - music, literature, theatre, and other art forms? Culture is the sum of behaviours, values and aesthetic sensibilities that make up a society. Of course there is also a business side to culture, which embraces areas such as concerts, theatrical performances, book fairs, cinema, museums, and art galeries, to mention just a few. Who organises the business side? Who stages cultural events? Who makes sure that people are able to experience culture or actively engage in it themselves?
In
many cases the people in question are culture managers. They mediate between the
creative artists, culture consumers, and those who finance the culture
business. Culture managers therefore need to combine a diverse array of
knowledge and skills in their work. This job profile is reflected in the
interdisciplinary structure of the HIB programme in Cultural and
Communication Management: the foundation of the Cultural Management programme
entails a broad grounding in
management know-how
in areas such as marketing, corporate governance, human resources management,
accountancy, and project management. Your programme in Cultural Management is
intertwined with a high-level qualification in at least
two foreign
languages. This way you acquire the expertise that you will later require to
negotiate with business partners such as artists and sponsors in an increasingly
international environment.
The lectures in your Cultural Management studies allow you to develop an understanding of the social and economic significance and interdependence of the different sectors in the culture business and of current developments. In Cultural Management you learn about the specific managerial tasks involved at different cultural venues. The success of a cultural venue, for example, hinges on the management's ability to develop a coherent programme in keeping with the cultural remit as defined by the venue and geared to the culture-related consumer behaviour of the target audience. You also discover how the professionals go about fund raising and how they acquire sponsors for a cultural event. Excellent ideas and concepts are of little use if they go unnoticed by the target audience. Within the scope of your programme in Cultural Management you therefore acquire insights into marketing communication and media management. The comprehensive software training brings you up to speed in job-related office applications. In the third year of study, which takes place entirely in English, you choose supplementary modules in areas such as events management or marketing on top of the compulsory cultural management modules. You are thus able to choose your modules to suit your subject interests.
Your programme in Cultural and Communication Management is intertwined with a high-level qualification in at least two foreign languages. This way you acquire the expertise that you will later require to negotiate with business partners such as artists and sponsors in an increasingly international environment.
Besides English, you take a further world trade language such as Spanish or
French. If you have a strong aptitude for foreign languages, as of
semester 3 you can also study
in three languages, selecting a third language such as French, Spanish, Italian or Chinese.
Subsidiary language areas such as corporate communication, conversation, and
translation ensure that the language training is geared to the demands of your
subsequent working world. The additional Area Studies module gives you important
insights into the history, culture and economic life of the different language
areas. After semester 2, you complete a placement of around 3 months' duration
and after semester 8, you complete a 4-months' placement. This gives you a general idea of the professional
opportunities available in the cultural industry. Needless to say, you don't
have to spend this practical phase in domestic organisations but are also free
to experience first hand the fascinating career options that the cultural
industry abroad has to offer. Within the framework of our comprehensive
soft skills
training you devote yourself to developing your personality. You deal with
topics such as the ability to work in a team, conflict-solving potential and
strong communication skills – attributes of particular importance in subsequent
managerial posts.
© HIB: cultural management studies in Germany at the Heidelberg International Business Academy
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