International Studies in Cultural and Communication Management - Career Opportunities

  Kulturmanagement Studium - Berufe im Kulturmanagement

• Master of Arts
• Bachelor of Arts (Honours)
• Diploma as Internationaler Kulturmanager

Cultural managers offer creative artists a hitch-free setting in which to work by moderating between the economic and conceptual interests of client and creative artist. With a generous portion of engagement and professionalism they promote projects that without the requisite strategic, planning and commercial know-how would come to nothing. Cultural sectors such as the music or film industry today operate world wide, and cross-border collaboration goes without saying in the culture business. This explains the rapidly growing demand within cultural management for professionals with an international perspective who have undergone specialised and personal training to prepare them for the complex demands posed by an international working environment. On completing your programme in Cultural Management, your employers or clients could be:

Cultural managers develop and organise cultural activities such as exhibitions, performances, concerts, festivals, etc. in co-operation with the local cultural scene or national and international partners. This means initiating contacts, taking part in contract negotiations, and arranging engagements for artists such as a theatre company or stars from the music scene.

Experienced cultural managers administer and market private or public cultural institutions. They organise cultural management in and for large organisations, developing clear-cut cultural concepts according to the history, philosophy and cultural remit of the cultural facility in question and thus lending it a characteristic profile. This involves organising cultural events such as theatre performances, exhibitions, or festivals. Every cultural event lives from its visitors and public interest. It is therefore up to the cultural manager to engage in public relations and/or control the advertising activities of their client. Faced with empty coffers, finance is an issue for many cultural managers in their day-to-day business. They are involved in the evaluation of projects and the awarding of funds. They cultivate contacts with the political scene and with trusts/foundations in order to acquire sponsors for cultural events and tap funding sources. The money procured then of course needs to be put to efficient use, which is why cultural managers draw up finance plans and preside over budgets.

© HIB: career opportunities for cultural managers - cultural management studies in Germany at the Heidelberg International Business Academy

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